Welcome to my portfolio!
I’m Andrew, a senior Advertising student at the University of Illinois @ Urbana-Champaign, where I’m also pursuing a minor in Recreation, Sports, and Tourism.
This site highlights my projects and experiences, showcasing my creative and strategic approach to the ever-changing advertising and social media landscape. I look forward to connecting and discussing how I can contribute fresh ideas to your brand or agency!
Recent Achievement
At the end of August, Barstool Sports began their annual “Best College Town” Tournament. As the viceroy of the Illinois social media accounts, I was in charge of creating and running a successful campaign and generating conversions to advance the city of Champaign through a “March Madness” style bracket of 64 college towns from around the country. During this tournament, the strategic content by Barstool Illini led to over 5600 SMS sign-ups in two weeks and over $8000 in merchandise sales in just under one week. This performance was enough to land Champaign as the runner-up of the tournament.
